What if we take pickleball sorta seriously?
CHALLENGE: Brand a retailer that sells a lot of brands by owning the sport.
JustPaddles.com sells — you guessed it — paddles. Pickleball paddles.
Pickleball is one of those sports where you get out of it what you put into it. Play it with an open mind and it’s all but guaranteed you’ll have a good time.
We reintroduced the sport as refined (you know, like tennis) but not too far up its you-know-what (you know, like tennis).
The headline bank.
Bragging rights now in stock.
Now serving permission for obsession.
How real picklers pick paddles.
Pick a paddle easy peasy.
Now serving outside the kitchen.
Picklers settle it on the court.
We’ve got a paddle with your name on it. That is, if your name is CRBN.
Court disputes settle with a paddle.
Up Hit Creek with a paddle.
Nobody pickles like we pickle.
Meet our Paddle Coach. It’s a robot.
Heat up some thwack and cheese.
You can’t spell pickleball without
P-I-C-K-L-E-B-A-L-L.
The President of Pickleball
An idea the client loved. But budget dictated shooting more malleable assets (above). I’m still crossing my paddles and holding out hope, though.
A note on production.
Shoestring would be an understatement. In-house photographer. Talent sourced from the client team. Wardrobe, propping and staging done by me with some very helpful sounding boards.
A fun reminder of the juice you can get from making something DIY.
Agency Team: Manda Blake
Client Team: Andrew Dowis, Taylor Hill
Photography Team: Stuart Heidmann