HomeField

What if we removed the sidelines from sports?

CHALLENGE: Appeal to intense amateur athletes and also protective parents dropping their young children off for practice.

Elite Sports was launching nationally, and evolving their concept along the way. Training, nutrition, physical therapy and massage under the same roof as a restaurant, bar, e-sports arena and more. 

Before

After

Tell a new story.

Going through the motions, sitting on the sidelines. It doesn’t lead to improvement.

So we took away the sidelines.

This place is alive not just on game day, but every day. You won’t find routine here. You’ll find people breaking the mold, bursting off the bench.

Welcome to the action. Welcome to HomeField.

Agency Team: Christian Johnston, Olivia Shelton
Client Team: Robb Heineman, Greg Cotton

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