What if we swing machetes at cubicles?
CHALLENGE: Get people in their early 20s to come to an IRL weeklong conference about owning a small business.
The unemployable will employ themselves. And Global Entrepreneurship Week can be where those outsiders fit in. And we can meet them where they are.
Geo-fenced paid social and flyers in parking lots of corporate areas. Burned out printer-paper posters on lampposts. Matchbooks in dispensaries.
Results
Attendees +25% (4,000+)
32% of attendees 38 y/o and younger
+30% in funding for the year 2025
For next year, we don’t want to RFP anyone, we want to work with you again.”
– Callie England, Director of Brand Marketing, UMKC Innovation Center
Agency team: Christian Johnston, Caitlyn Gates
Client team: Callie England