What if we burnt a builder’s craft to the ground?
Wildfire is a ruthless, cruel force of nature. It doesn’t care about all the sweat and care a builder or homeowner poured into every detail of a home — but Firepoint does.
Firepoint is a fire-rated sheathing panel that stalls the spread of flames.
Wildfire doesn’t give a shhhhhhhhhhhhhhhhhhhhhhhh*t!”
Brad Bolduc, Arclin CEO, when we pitched him this idea
CAMPAIGN IDEA
Wildfire doesn’t care.
Re-contexutalizing the Big Show
The International Builders’ Show (unfortunately acronymed as IBS) is the largest trade show of its kind in North America. Thousands upon thousands of brands are vying for the attention of builders.
We gave showgoers a new lens to view every other product at the show — in our booth, in the show guide, and on convention monitors around the massive trade show floor.
Agency team: Jesse Bowen, Paul Kovacs, Haley Reckling, Bryan Panek, Gage Lozano
Client team: Jana Wright, Lily Elston